How Fogg's Automotive Streamlined Car Buying With Digital Retailing Tools

Fogg’s Automotive recognized a shift in consumer behavior — buyers now expect the convenience of completing major parts of the car buying process online. In response, the dealership integrated Adomatic’s suite of digital retailing tools to meet those expectations and stay competitive in a rapidly evolving market.

Through a streamlined digital experience, customers can browse inventory, customize payments, value their trade-in, and even get pre-approved for financing — all from the comfort of their home. This not only improved transparency and efficiency but also led to a notable uptick in customer satisfaction.

Since implementing the new tools, Fogg’s has reported a 40% decrease in average transaction times and a 22% improvement in lead-to-sale conversion. With fewer barriers between browsing and buying, more customers complete their purchase journey on the same day they visit the site.

Adomatic’s integration ensures that every online interaction flows seamlessly into the in-store experience, giving customers the flexibility they want while providing the dealership with the tools they need to close deals faster and smarter.